A well-designed and optimized website performs well. Users flock to these websites, increasing their revenue. There is something else to consider besides optimization and appealing designs. The CTA, or call to action, is critical to a website’s performance. The call to action directs the user to the desired action. It is especially critical if you have an e-commerce website.
Customers should know what to do after looking at your website for products they want to buy. As a result, the call to action should be simple to carry out. Let’s look at some best practices for making CTA more functional and straightforward. This article will review the most effective ways to use CTA on your website.
Best Practices For Call To Action Buttons
Whatever action CTA necessitates, it is critical in most commercial web designs. Consider the following suggestions before designing your new website’s call to action button. Also, read about Modern Web Design.
CTA Should Be Visible
The CTA should be prominently displayed on the page. It should exist independently of the rest of the content. Users skim through content frequently, and if your call to action button is in the middle with no separate mark, the user may miss it.
It is critical to distinguish it from the rest of the text by using a different color and font. But, aside from color and size, there is much more to consider. The following practices will make it easier for users to see and use.
Keep Some Space Around the CTA
There should be some space around the CTA button. By leaving a white space around the CTA button, users can find it easily. Another advantage of having space around it is that it makes it easier to click the button.
There are fewer chances of users taking the incorrect action because if there are multiple CTA buttons, users will not mix them up.
CTA Should Be Appealing
Make the call to action appealing so users will want to click on it. Change the typeface from what you used in the text. It will keep the call to action on the page as a separate entity.
CTA should be in bright colors such as orange, red, and blue. You can use larger fonts to make CTA visually appealing. Also, read about Mobile App Marketing.
Keep Call To Action Short And Simple
A perfect call to action uses a few strong phrases. At this point, you do not need to explain anything to the user. Because they have already arrived after acquiring sufficient knowledge, it is time to take action. By telling them in a sweet and short sentence, you can help them take quick action. It will suffice to inform them that taking action will result in certain benefits. For example, “Click here for your free ebook.”
Do Not Add More Than One CTA
Adding multiple CTAs, on the other hand, will harm the website rather than benefit it. Multiple calls to action will distract the user and cause them to take no action. When a user reaches the CTA, he has decided to take action, but he will need more options to be clear. That is why CTAs should not provide users with options. Give them one option, and they will take it.
Add Compelling Text before CTA
When users reach a call to action, they require something compelling to act. To compel them to do it:
- Before the CTA, include some engaging content.
- Add your pain points here to try to persuade them.
- Explain why this action is beneficial because they have a specific problem, and declining here will alleviate their suffering.
They will undoubtedly do so once they realize the cost of not clicking here.
Use Personalized CTA’s
Personalized CTAs are more effective than you think. Your CTA copy should be compelling enough to persuade users that this is only for them. They will believe that this is the same problem they have previously encountered and that clicking here is the only solution.
Give Users An Urgent Call To Take Action
Create urgency by telling them they must act immediately. It boosts your page’s response rate. Use phrases like:
- Order now and save 20%.
- Today only, get 50% off everything.
- Add to shopping cart
- Get your first trial period for free.
- Begin for free, or request a demo.
In these examples, CTAs gently nudge their users to take action. They provide them with free trials and, in the last example, even a demo, which will likely be the best technique to persuade users to take action because they will see that it is free and there is no harm in obtaining a demo.
Best Call-To-Action Examples
Hostinger is a website that provides effective CTAs. By being creative, the hoster makes their CTA more appealing. Rather than simply adding it in a simple language, they first add the content to prepare users for what is to come. They offer 75% off with a free domain and 24/7 customer service. Their offer entices users and includes a CTA button as a claimed deal.
They also add a time limit to take advantage of the offer by making an urgent call. Users will now believe that they are receiving so much in such a small amount that they will click the CTA button without further thought.
Another website with the best personalized CTA is Glossier. It uses clear images to persuade users that the product they are selling is the best for their skin. There is also a lot of white space, which makes the image and CTA stand out.
The content is minimal, but It gets the user ready for the next CTA. “let’s get this to your inbox.” Users click the “I’m In” CTA button when engaged with the page. This highly personalized CTA will make users feel good about the fact that this offer is just for them and that they should take advantage of it. Also, read What are Mega Dropdowns.
The most important component of a marketing website is the CTA button. The examples and tips above will help you understand how to design your website’s CTA. However, you must be creative to create an appealing CTA copy. Use new techniques to engage users, such as offering free trials or making urgent calls to action.
The goal is to impress users with appealing colors, fonts, and clear images. Whatever techniques you use in your CTA, the important thing is to keep the CTA button visible and easy to find so that the user does not have to search for it.