Design Principles

Best Guide to Push Notification – Best practices, Types and Examples

A push notification sends an alert straight to a mobile app of the user’s device. Regardless of whether or not users are actively using an app at a given time, apps that use push notifications can send timely alerts to users.

Push notifications are an efficient tool and an essential component of customer communication. They may improve the communication and community surrounding your brand when used correctly. When they are timely and pertinent, push notifications can also help boost user re-engagement. Suppose a user has approved your app to send them to push notifications. 

In this article, we disclose the types of push notifications, why should you use push notifications in your business, how do you get push notifications on your device, best practices for push notifications or Examples of a Push Notification. So, let’s start it.

Types of Push Notifications

Push notifications have two types based on their purpose or the devices they are sent to. So let’s take a quick look at each of these in more detail in this section.

We can classify push notifications into three categories based on their purpose:

System Notifications:

Discounts for the holidays or announcements of new product features fit under this heading. Or occasionally. a message can appear on a website asking you to change your password.

Transactional Notifications:

This kind is used to alert people to events as they happen. It could be a full online purchase or a shopping update regarding a shipment.

User Notifications:

When misused, these notifications give users the most problems and annoyance. User advertisements are used to alert you about new emails, deals, or messages from a website. They want user consent and (or have an opportunity to opt out).

There are three main types, depending on the device.

Web Push Notification:

Users can receive web push notifications without developing an app because they are transmitted directly to their browsers. Marketers mostly employ this type to increase website engagement and drive repeat traffic, boosting conversion rates.

Desktop Push Notification:

In contrast to the prior type, desktop push notifications only show up on your customers’ desktops. These notifications are triggered by the desktop software programs you’ve installed to improve user engagement. Compared to online push notifications, this type is more challenging to set up and requires developer assistance.

Mobile Applications Push Notifications:

Users who have downloaded a mobile app and have previously chosen to receive updates are eligible for this category. This technology aids in guiding users to specific functions, sharing timely updates, and offering concise instructions for the mobile app. Similar to desktop push notifications, mobile app push notifications can be tricky to build and need the assistance of a developer.

Why Should Your Business Use Push Notifications?

The following are some main reasons for using push notifications.

Encourage User Interaction

A push notification’s main objective is to boost engagement. In reality, push notifications can increase your client base at particular touchpoints. Additionally, they assist you in sending timely updates and reminders that encourage audience participation even when they are unaware of your brand.

Push notifications allow you to communicate with your audience in a non-intrusive manner by providing timely updates and important information. They also offer a great approach to encourage consumers to use new features.

User re-engagement

Many potential users of mobile apps have downloaded them. These inactive users can only become active with the use of push notifications.

Your app retention rates can be multiplied by several with notification messages. You’re considerably more likely to keep users for the long run by giving them targeted offers, polite reminders, and breaking news.

Increasing Conversion Rates

It’s fantastic that your users might not prohibit you from delivering push alerts! However, the following step is to confirm that they are making purchases through your mobile app, website, or store.

Notifications enable you to start making purchases right away. Inform your audience with educational messaging and tell them about any specials or limited-time offers in your store. You can eventually increase your conversion rates by doing this. Related Article, Guide to Create HTML Email With Best Practices.

How Do I Get Push Notifications?

Most of the time, after downloading an app, you can quickly enable push notifications when you use it for the first time (as long as it offers to push notifications in the first place). When asked if you want to get notifications from the app in question, all you have to do is hit “Okay” or “Allow.”

You still can push notifications for your app(s) even if you declined this offer at the time.

Refer to the following for details on how to do it:

Android Users:

  • Open the “Settings” app from the home screen of the device.
  • Select “Apps,” “Applications,” or “Applications Manager” from the menu (Terms and steps vary by device).
  • A list of the apps that you have downloaded to your device will be shown to you. Click on the app you want to receive push notifications for from the list by scrolling through it.
  • Tap “Show Notifications” from this screen to enable push notifications. You will see a checkmark if you have enabled push notifications for this app

iPhone/iPad Users:

  • On your device’s home screen, tap the “Settings” icon.
  • Tap “Notifications” under “Settings.”
  • Find the app you want to get push notifications for from this point on.
  • Tap “Allow Notifications” from here, then select how you want to receive push notifications:
  1. To display in the notification centre: Your device’s Notification Center will also display the push notifications you receive.
  2. Sounds: Every time you get a push notification, a sound will play on your device.
  3. Badge App Icon: Next to the icon for your app, there will be a small number icon that shows how many unread push notifications you currently have for that app.
  4. Show on Lock Screen: Your device’s locked screen will show all unread push notifications.
  • You can select the alert design you want to see when your device is unlocked.

Best Practices for Producing an Engaging Push Notification

Here are the Best practices to help you create a successful push notification strategy.

Make Your Notifications More Customized

Knowing the actions and behaviours of your mobile users are only helpful if you can put that information to use. It’s essential to consider the needs and expectations of the user while generating a push notification.

Once efficiency has been optimized to the point where you are happy with the results, you should continue to experiment with your targeting. Test constantly!

Use Rich Media

You can incorporate action buttons, icons, short movies, photos, and more in rich notifications. Making your point in the push notification can help you achieve your goal since consumers won’t always click on your alerts. Show your app users what they could miss out on by sending them the newest sports highlights or images of an item on sale!

Decide When to Send

Due to your clients’ varied interests and time zones, people seldom use your app simultaneously. Because of this, you must ensure that you are communicating with your users at the most efficient moments.

Use Emojis

You’ll be surprised by how much power one tiny emoji has. According to studies, emoji usage has significantly increased click-through rates for your advertising. Use emoticons sparingly because they can lead to misunderstandings or jumbled messages.

Emojis usually are positioned before and after the message unless you want to replace a word with one. To accentuate the value of your messaging, use emojis following your sentences. Related Article, Best CSS Practices for Beginners.

Examples of a Push Notification

Here, we write two examples of push notification action campaigns that aided in increasing app usage and engagement while keeping the above in mind.

Offer a Clear Call to Action that Drives Sales

Creating a mobile app to generate revenue is one of the main goals. Building a mobile app is an expensive investment; each transaction made through the app moves the investment closer to being recouped. We know the importance of sign-up and discount coupons in boosting sales. Push notification actions give your users a clear call to action that may lead to a purchase and inform them of your most recent promotions. Of course, there won’t be a 10X boost in engagement or conversions just by putting a call to action button. However, it encourages the users to perform an explicit “action” that benefits your entire narrative.

Berrybenka and Hijabenka include push notification action buttons with their notifications in the example above to get results.

Complete Tasks Without Using the Application

When most smartphone users only look at the home screen, don’t they sometimes forget about your app? Therefore, it falls on marketers to remind consumers about the app and the features and jobs it can perform. Chillr uses push notification actions, a multi-bank mobile banking and payment software, to encourage users to complete app-related tasks like, for instance, cell recharges. 

Last Thoughts

The advantage of push notifications is that since they appear as pop-up messages on a user’s phone, they outclass emails and other promotional messages regarding engagement and click-through rates.

Of course, a message must offer more excellent value to users to maintain their interest the more intrusive it is. Consequently, it would help if you only used notifications to share the most important, timely, and exciting updates. Save the rest for email newsletters and other forms of communication, and enjoy Push notifications with us!