Web Design

A Guide to Create HTML Email With Best Practices

HTML stands for HyperText Markup Language. It’s a technique for coding an ASCII text document that instructs an HTML reader (like a web browser) how to display specific data types.

In contrast to simple text emails, HTML emails can include colour, style, graphics, and, occasionally, a video. Like websites, HTML emails are sent to recipients’ email inboxes. As a result, you can create an HTML email that aligns with your brand and gives your readers a more aesthetically stimulating experience.

Additionally, an HTML email can change its size to fit the user’s screen. HTML emails are advantageous since you may format them to work on various devices. Additionally, text may have images and other elements in HTML emails.

In this article, we’ll cover how you can create an Email in HTML with the best guideline or best practices, regardless of your experience level and comfort with coding. Let’s dive in.

The benefits of creating HTML emails

There are various reasons why companies opt to utilize and personalize HTML emails. The following are some advantages of sending HTML emails:

  • Greater control over the information you offer
  • More tools to produce eye-catching emails
  • More options for recipients to engage with the email
  • Additional ways to give recipients links to follow

How do I Create an Email in HTML?

Most email creation and sending software, including HubSpot, provides pre-formatted, ready-to-use HTML templates that let you design emails without accessing the actual back-end code.

Your changes will be automatically coded into the finished result as you make them in the email editor. If you want to send out marketing emails that appear professional but don’t have an email designer on staff, email-creating tools like these are the best choice.

You can follow the procedures shown below to make an HTML email on your own:

1: Launch a program that allows you to write HTML Code

Some personal computers come with note-taking and text-based programs that can be used to create HTML code. Ensure you can input code in sequential lines when the desired app opens because formatting relies on this. Additionally, this aids in ensuring that the HTML code has each element in the proper sequence. Related Article, Best CSS Practices for Beginners.

2: Start the HTML Document Type

To make the email function properly, you can copy various sections of the code and paste them into an HTML reader. 

The following commands can be found in other sections of the code that you write:

  • Meta tags to regulate text encoding, the cross-operating system needs, and scaling for various devices 
  • To title the HTML email, use title tags.
  • Using style tags and CSS rules
  • using table tags to enclose the email

3: Create the Primary Table and Body

After you have the HTML email’s header, you can add a bod to the document.

The main table is created when the body is created to format the email properly.

After the table is created, its attributes can be changed by including other style guidelines within the opening and closing tags, such as colours for the text, background, or borders

4: Create the Header and Structure for the Email Template

After making the initial table, you can make copies of it by copying anything included between the table tags. You can edit them to adjust the format and text after copying and inserting them lower in the HTML document. This is the primary method for making a template for your HTML email..

5: Create the Content Area

The portion of the email below the header is the content area. This is your programme’s second or third row of text if you are writing the code yourself. This part may be referred to as the “Body” or the “Content” if you use a template. The main body of your email can be added in this area, including any photos, links, and text you want recipients to see. Additionally, in this section, you can specify how the content’s borders should look so they are uniform across all devices.

6: Modify the Footer’s Style in the Email Template

Add parts like social networking links and other important information to the footer section, which is found in rows three or four of a design. If you are writing your own code, you can add another table here to maintain the consistency of the link spacing. You can use the footer to underline any final details you want to include in the email.

7: Format the Text

Headers, paragraphs, and colours contribute to the HTML email’s text styling. You can use an increasing series of several header sizes for headings.

8: Test the Email

Testing the email several times is the last step in writing an HTML email on your own. To do this, send an email and check that the formatting is accurate before sending it. If there are any formatting issues, make the necessary changes to the code. This guarantees that the formatting lines of code are performing as you need them to and that the email appropriately adapts its size for each device.

Best Practices for HTML Email

Now that you know the fundamentals of creating an HTML email, let’s discuss some essential best practices you should remember. The style, user experience, and deliverability of your emails will all be enhanced by following these best practices, regardless of the technique you choose to create HTML emails. Related Article: Useful VS Code Extensions.

1: Ensure that Your HTML Email is Responsive

The greatest thing you can do is keep your layout clean and uncomplicated to ensure that your HTML emails look the way you meant them to across a wide range of screen widths. It becomes increasingly challenging to adapt the format of your email for various screen sizes when you begin to incorporate more complicated elements, such as numerous columns and floated graphics.

Make sure you’re actively discussing how the elements will be adjusted to suit different screen sizes if you opt to create a more sophisticated layout.

2: Verify that your Styling is Compatible With Various Email Clients

The email client, your subscribers, are using to open the message is another essential component that significantly impacts how your HTML emails appear in their inboxes. Every email client loads emails differently, so an email that appears one way in Gmail might not seem the same in Outlook.

Fortunately, suppose you know how specific most widely used email clients load HTML and CSS elements. In that case, you may design a uniform experience across users’ inboxes.

3: Take Inconsistent End-User Behaviour into Account

More elements can affect how your HTML email looks in your recipients’ inboxes besides the screen size and email client. The operating system, particular user preferences, security software, and whether they automatically load images are all factors that can affect how quickly your email loads.

That long list of variables suggests that trying to account for them all would probably result in you throwing your computer across the room.

4: Carry out Extensive Testing

To ensure that your HTML email functions properly across various email clients, operating systems, and device kinds, you must test it at every level of creation. Testing your email as you go along is an excellent method to catch inconsistencies between various email clients and ensure you’re giving your receivers the most consistent experience possible. Don’t wait until the end of the process to test your email.

Last Thoughts

HTML emails are a fun way to update readers on what’s going on in your company and keep them coming back for more. You’re well on your way to sending stunning HTML emails without writing a single line of code with the Best Practices or steps for the HTML Email we’ve provided.

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